It used to be that the big ate the small. Now the fast eat the slow…..

Barack Obama swept to victory in the US presidential elections on the back of a very slick political campaign which was unprecedented in its use of the web as a tool to attract votes, but George W Bush was probably more powerful because of his access to funds and his family’s name being so intricately woven into the fabric of the American political landscape.

Some of the world’s top selling rock bands are not the ones you would expect to hear of from your local radio station, but rather are the ones that have adopted the internet as a means to access many multiples of millions of enthusiastic web browsers that represent an equal number of possible downloads, and in so doing making a mockery of the traditional big business “distribution” contracts which were heavily weighted against the artist. The internet is shaking up every industry and presents a unique opportunity for small niche vendors to take on the traditional business leaders in their own back yard.

Historically these types of scenarios would be unthinkable if not unspeakable, and now its becoming unbelievable – the web truly has has ushered in a new era where the big no longer eat the small but rather the fast now eat the slow.