When reporting and monitoring your business data, your organization can see “what already happened,” and “what’s happening right now.” On their own, these two types of business visibility help you understand how your organization, your personnel, and your projects are performing.

However, to truly shape the vision for your company and make continuous improvements, it’s essential to use business analytics to understand “why it happened.”

This guide explores why analyzing your business is important, common obstacles to adopting analytics, and the related technologies organizations should look to implement. In addition, you will see tips and best practices you can apply right away to make incremental improvements in the way you shape your business strategy.