The executive’s guide to business visibility: Predicting

The traditional approaches to business visibility (reporting, monitoring, and analyzing) are important and can help you gain insight into what already happened and what is happening now.

But considering the fierce competition and razor-thin margins you face, that style of rear-view management simply isn’t good enough. To succeed in today’s climate, it’s important to understand what might happen in the future—so you can prepare for it, control it, and take action today to attain tomorrow’s goals.

What follows in this guide are some tips, best practices, and basic steps you can take to develop more informed forecasts and what-if scenarios.

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